What 3, 10 or 25 client reports cost

DashThis sells marketing reports by the dashboard, and a dashboard is one report: "Users usually create one dashboard per client," as its pricing page puts it. Count your clients, pick the tier that holds them. Or it was that simple, until DashThis added a second limit.

Here is the lineup, checked on the pricing page in October 2026. All prices are in USD.

Those numbers went up. The same tiers were previously listed at $49, $159, $309 and $479 a month ($42, $135, $264 and $409 billed yearly), and the pricing page now carries a "What's new in our pricing" note calling it "a small adjustment." It is: $5 to $20 a month, undated.

The real cost problem is the gap between tiers. A fourth client takes you from $44 to $139 a month on yearly billing - 3.2 times the bill for one more report. Client number eleven forces Business at $279. Past 50 dashboards, prices appear only in the configurator; no per-extra-dashboard price is published.

Against the two obvious rivals, at a realistic four connected accounts per client (yearly billing):

When your client count sits right at a tier ceiling, DashThis is the cheapest of the three. At 4, 11 or 26 clients it is the most expensive per report until you grow into the next tier.

The source cap is the new catch

Every plan includes "access to all our integrations" - 34+ according to the integrations page, covering GA4, Google Ads, Meta Ads, TikTok Ads, LinkedIn Ads, Search Console, Google Business Profile, HubSpot, Klaviyo, Shopify, Semrush, Ahrefs, Moz, CallRail, Mailchimp and newly badged ChatGPT, Snapchat and Spotify Ads. Unlimited in type, that is. Not in quantity.

The pricing page now defines a source: "Each connected account (for example, a Google Analytics property or an ad account) counts as one source, no matter how many widgets use it." Archived or inactive sources do not count. Divide the caps by the dashboards and you get 5 connected accounts per client on Individual and 4 on every plan above it.

Four goes fast. A typical local-service client with GA4, Search Console, Google Ads, Meta Ads, LinkedIn Ads and a Google Business Profile needs six. Run that across ten clients and you need 60 sources, which the 40-source Professional plan cannot hold - so you are paying for Business and its 25 dashboards to report on 10 clients. The allowance is pooled, so a light client frees room for a heavy one, but a full-funnel paid-media agency hits sources before dashboards.

Anything outside the list arrives through Google Sheets or the CSV file manager. Salesforce, Stripe and Amazon Ads are not on the integrations list as of October 2026, so B2B pipeline or ecommerce revenue data means a manual upload. The page still lists a Google+ integration, six years after Google+ shut down. One more cost to plan for: the Semrush connector spends your own Semrush API units.

Every feature on every plan - with two asterisks

The upside of the rework is that plans now differ only in their limits. White-labelled dashboards, a custom domain, custom sender email, unlimited users, calculated widgets, data blending across integrations, custom templates, scheduled email dispatch and PDF export all appear on the $44 Individual plan. Only priority support is held back for Business and Standard. Swydo and AgencyAnalytics both make you climb a tier for some of that.

The first asterisk is white label. The help centre says "Without the CNAME, the logo will always stay visible," and "Only one custom domain can be set up in your account." Fine for one agency brand; awkward if you resell under several.

The second is users. "Unlimited users" means unlimited admins: "every user of the same account has the same permissions and rights, and are all considered as 'admin' users." There are no roles. A freelancer you invite to tidy one report can edit or delete every client's dashboard, and password-protecting dashboards is the only privacy control on offer. Clients get no login either - they see reports through a permanent share link, an email dispatch or a PDF. If you want a client portal with per-client logins, that is AgencyAnalytics' territory.

Reports are built by drag and drop from "dozens of pre-built dashboards" and look finished out of the box - the praise that recurs most in vendor testimonials and in reviews collected on G2 (about 4.7) and Capterra (about 4.5), per figures DashThis and Whatagraph cite. The recurring complaint, quoted by competitor Whatagraph, is the other side of that: "There is a lack of customization options," along with rigid layouts and no alert when a connector breaks.

Once a day, and 12 months back

DashThis is blunt about this one: "The goal of DashThis is not to display real-time data." Widgets refresh "at most once a day, when you first open your dashboard or consult a reporting period." The platforms add their own lag on top - Search Console about 4 days, YouTube up to 5, Google Business Profile up to 10, most ad and social sources about a day.

For a monthly client report that is irrelevant. For a media buyer checking yesterday's spend at 9am, it is the wrong tool.

History is shallower than many expect. By default an integration imports "the 12 most recently completed months, plus the current ongoing month," and some bring less. Anything older has to come in through Sheets or CSV.

AI Insights and the MCP connector

Every plan gets 10 AI Insights credits a month. Each produces a panel of Summary, Opportunities, Wins and Issues for a dashboard. The trap is in the help centre: "Closing the panel, refreshing, or switching periods clears the text permanently," and regenerating it burns another credit. Copy the text out before you click away. Unlimited insights plus an AI chat cost $19 a month extra ($15 billed yearly), with a 7-day free trial, and "unlimited" carries a fair-use footnote. DashThis says client data is "never used to train any AI models."

The more useful addition is the MCP connector, available on all plans. It plugs DashThis into Claude, ChatGPT and other assistants that speak the Model Context Protocol (the help centre also covers Copilot, Gemini and n8n), and it can write commentary straight into a dashboard - asking first before it replaces an existing comment. It is also the only documented programmatic access; there is no public REST API.

Read section 9 before you prepay

The pricing FAQ says "you can cancel your plan whenever you need to. You'll only be charged for the rest of your current pay period." The terms and conditions are stricter. Section 9.5: "DashThis does not offer any refunds on the subscription to the Services." Section 9.10, "No Termination for Convenience," says the client "cannot unilaterally terminate the Agreement" outside the reasons listed, and waives Article 2125 of the Quebec Civil Code - the provision that lets a client end a service contract at will. Plans renew automatically, and DashThis "may amend the price for its Services between each Billing Cycle."

In practice, cancelling stops the next renewal; the help centre confirms you keep access to the end of the period and your dashboards are not deleted. What you do not get is money back. The yearly discount saves $120 on Individual and $540 on Business, and an annual prepay is gone if you leave in month two. Getting out is a rebuild, too: PDF is the documented export, and we found no CSV or raw-data export to carry reports elsewhere. Run the 14-day trial (10 dashboards, no credit card) hard before committing to a year.

Verdict: who should buy DashThis, and who should skip it

Buy it if you are a small or mid-sized agency sending monthly client reports from mainstream ad, SEO and social platforms, your client count sits at or just under 3, 10 or 25, and most clients use four or fewer accounts. You get white label, a custom domain and unlimited seats on the cheapest plan, and reports that look good with little effort. At 25 clients it costs $279 a month against $500 for AgencyAnalytics.

Skip it if you need any of these:

• Clients with six-plus connected accounts. Swydo bills per source, so you pay for what you connect instead of buying an oversized dashboard tier.
• Client logins or staff permissions. AgencyAnalytics gives clients a portal, where DashThis makes every user an admin.
• Same-day data or non-marketing sources. Databox (free tier, Analyst at $71 a month yearly) covers business metrics beyond marketing.
• Only one or two clients on Google sources. Google's free Data Studio (formerly Looker Studio) costs nothing, as long as you build the reports yourself.

For an agency that fits the buckets, DashThis is the cheapest per report of the agency tools compared here; see our Adriel review if you need far more ad sources in one place. Just budget for the source cap rather than the dashboard count, and treat the yearly plan as non-refundable, because the contract says it is.

Try DashThis free for 14 days