What Sitechecker turned into

Type a URL into Sitechecker's free checker and you still get the tool that made its name: a fast on-page audit that grades a single page and hands you a to-do list. That is what most people remember it as. Open the pricing page today and you meet a different product.

The headline on the homepage in August 2026 reads "The SEO command center for agencies managing 10+ client sites." The Basic plan starts at $99/month. Older review roundups still floating around Google list Sitechecker's entry plan at $49 or $59, which tells you how recent the repricing is. Sitechecker has walked away from the solo-blogger corner it started in and pointed the whole product at agencies juggling a portfolio of client sites.

The company behind it is Cyber Circus Limited, registered in Gibraltar. It claims north of 1,000 teams and sits around 4.6 stars across Trustpilot, Capterra, G2 and the Chrome Web Store, which is a genuinely good aggregate for an SEO tool of this size.

The free front door

Sitechecker's cleverest bit of marketing is that you can use a real piece of it without an account. The free SEO Checker takes a URL, crawls the page, and returns an on-page report covering title tags, headings, meta descriptions, broken links, load speed signals and mobile friendliness. No card, no signup for the single-page version. There is also a Chrome extension that pulls the same on-page data for whatever tab you are on.

Sitting alongside that is a one-time site audit tool: a pay-as-you-go technical crawl of up to 50,000 URLs that you buy in credits instead of renting a subscription. It is aimed at the person who needs one thorough checkup of a site before a redesign or a handover, not ongoing monitoring. If you only ever wanted a single deep crawl, that option alone can save you a month's subscription.

The free layer is honest about its limits. It audits pages, not whole domains at scale, and it does not track anything over time. To watch a site instead of grading it once, you cross into the paid product.

The crawler and monitoring

The paid Website Crawler is the core. Point it at a domain and it walks the whole site, flags the usual technical faults (broken links, redirect chains, duplicate content, thin pages, indexing and canonical problems) and sorts them by how much they matter. It renders JavaScript, so single-page apps and JS-heavy builds get audited properly rather than seen as blank shells. Recrawls are unlimited on every plan, which matters more than it sounds: on tools that meter crawls you end up rationing them, and here you do not.

Website Monitoring is the half that justifies the "command center" pitch. It watches a site for changes that quietly wreck rankings: a meta tag that vanished after a deploy, a page that started returning a 404, a robots.txt that flipped to disallow, a status code that went wrong overnight. When something breaks, you get an alert instead of finding out three weeks later when traffic has already slid. For an agency, that alert is the product. It is the difference between catching a botched release the same day and explaining a traffic drop to a client after the fact.

Rank tracking and AI visibility

The Rank Tracker follows keyword positions across search engines and devices and plots the movement over time. Nothing exotic there, but it is competent and it reads cleanly. What is more current is the AI Visibility Tracker. Instead of counting Google positions, it tracks "prompts": whether your brand or pages surface inside AI answers from the likes of ChatGPT. Plans are sold partly on how many prompts you can watch (50 on Basic, 100 on Standard, 250 on Premium), which is Sitechecker betting real product surface on the idea that showing up in an AI answer now matters alongside ranking blue links.

Feeding all of this is a GSC Dashboard that pulls your Google Search Console data without the interface's own 1,000-row export cap, plus a unified SEO Dashboard that stacks Search Console, Google Analytics, crawl health and rank data in one view. The pitch is that an account manager opens one screen per client instead of five browser tabs.

Where it falls short

The gap is off-page. Sitechecker's backlink and link-analysis story is thin next to a dedicated crawler like Ahrefs or Semrush, and reviewers on SelectHub and DemandSage keep landing on the same complaint: this is a technical-and-monitoring tool, not a link-intelligence one. If your SEO work leans on backlink audits, competitor link gap analysis or disavow files, Sitechecker will not carry that weight and you will end up paying for a second tool anyway.

The other honest caveat is who the new pricing shuts out. At $99/month for Basic, a solo blogger or a small business running one or two sites is paying agency money for capacity they cannot fill. The five-website, 500-keyword Basic tier is sized for someone with a small portfolio, not a single project. If that is you, the value math stops working, and the free checker plus a cheaper single-site tool covers more ground for less.

Pricing

These figures are from the live plans page, checked in August 2026. Annual billing knocks the monthly rate down; the numbers below show monthly and the effective annual-billing rate.

• Basic: $99/month, or $83/month billed annually. 5 websites, 500 tracked keywords, 50 AI prompts.
• Standard: $249/month, or $208/month billed annually. 15 websites, 1,500 keywords, 100 prompts. This is the plan marked "popular".
• Premium: $449/month, or $375/month billed annually. 50 websites, 5,000 keywords, 250 prompts.
• Enterprise: custom pricing, with unlimited websites, keywords and prompts.

Every tier includes the things that usually cost extra elsewhere: unlimited users, unlimited recrawls, no paid add-ons, and human support. There is a 14-day trial and Sitechecker will migrate your existing rankings data in for free. For an agency splitting one Standard plan across a whole account team, "unlimited users" is the line that quietly makes the price competitive.

Check the current Sitechecker plans and free trial.

Verdict

Sitechecker is a strong buy for an agency or in-house team running roughly 5 to 50 client sites that needs technical audits, change monitoring and rank tracking in one dashboard with the whole team on the account. The unlimited users and unlimited recrawls make it genuinely cost-effective at that scale, and the monitoring alerts earn their keep the first time they catch a broken deploy before a client does.

Do not buy it if you run a single site or two: the $99 floor is agency-sized and you will not use what you pay for, so reach for the free checker plus a cheaper single-site tool. And do not buy it as your backlink tool. Link analysis is its weakest area by a distance, and for that job Ahrefs or Semrush is still the answer.