AI answer tracking is now in every main plan

Moz made its name with Domain Authority, the 1-100 link score that half the SEO industry quotes in outreach emails. The more interesting line on its pricing page today is newer. Every main Moz Pro plan - Standard, Medium and Large - now includes AI Visibility tracking: you write the prompts a buyer might type, Moz runs them weekly against four models (GPT, Gemini, Google AI Mode and Perplexity), and it reports whether your brand appears, how it is described and which pages get cited.

The allowances, checked on moz.com's pricing page on 9 October 2026, are 150 tracked prompts and 3 dashboards on Standard, 300 and 6 on Medium, 600 and 12 on Large. Extra prompts cost $50 per 100 and extra dashboards $20 each. Every plan also gets AI Overviews by keyword, AI sentiment analysis, AI citations data and a small quota of AI content briefs (2, 10 or 50 a month).

Two caveats. Tracking runs weekly, so this is a trend line, not an alert. And the $49 Starter plan gets none of it - Moz's own Starter help page lists zero dashboards and zero prompts. A third-party pricing guide dates the bundling to late August 2026; we found no Moz announcement of it.

Still, 150 prompts across four models inside a $99 SEO suite is the strongest new argument for Moz. Dedicated AI-citation trackers like Nightwatch sell that as the main product.

Pricing, and the 150-query problem

Monthly prices below are from the pricing page (last modified 1 October 2026, checked 9 October 2026). Starter's limits come from Moz's Starter help article.

The yearly figures are labelled "billed for your first year", and Moz does not publish what year two costs. Budget at the monthly rate until it does. On the day we checked, the page also carried a "Last chance to save up to 40% - ends today!" banner, so treat any discount you see as temporary.

The number that should pick your plan is keyword queries. Standard gives 150 Keyword Explorer queries a month; Medium gives 5,000. That is a 33-fold jump for $80 more. Someone who researches keywords most days will burn 150 queries in a week, which makes Standard a rank-tracking and backlink plan with a taste of keyword research attached.

There is a possible workaround. Moz's FAQ lists extra keyword queries at $10 a month per 10,000, which on paper makes Standard plus one add-on far cheaper than Medium for a solo researcher. The FAQ does not say whether every add-on is open on every plan, so confirm before budgeting around it. Extra seats are $49 a month each on any plan, and Moz's table carries the footnote "Overages not included".

Domain Authority and Link Explorer

Founded in 2004 by Rand Fishkin and Gillian Muessig, Moz has been owned by Ziff Davis since June 2021, when it paid $67.0 million for SEOmoz according to its 10-K. Link data was the product then and it still is. Moz quotes its Link Explorer index at 45.5 trillion links, 8.7 trillion URLs and 1 billion domains.

Domain Authority is Moz's prediction, from a machine-learning model over link metrics, of how well a domain will rank. Google does not use it. That matters less than it sounds: DA is the shared currency of link outreach, and if your partners and clients ask for it, Moz is where it comes from. Brand Authority, a newer 1-100 score for overall brand strength, sits beside it. Both show up in the free MozBar extension for Chrome and Firefox, which Moz says has over 1 million downloads.

Freshness is the weak spot. Moz's help pages say it tries to re-crawl high-quality pages "at least every 90 days", that most links in the index come from pages crawled less than six months ago, and that newly found links can appear in about 3 days. Fine for auditing a profile, slow for watching a live link campaign day by day - Ahrefs is the stronger pick for that.

Exports are capped by plan. One backlink query returns at most 10,000 rows on Standard, 40,000 on Medium and 50,000 on Large (5,000 on Starter). A large site's full profile will not fit in one Standard export.

The free trial and the no-refund rule

This is the part to read before you sign up. Moz's free trial requires a credit card, is only offered on the Medium monthly plan, and "automatically renew[s] as a paid subscription at the end of the trial" - a $179 charge. Moz's help page asks you to cancel at least 24 hours before the trial ends, and to follow every cancellation step "including filling out the survey". It sends one reminder email a day before the trial ends. Upgrading to Large or buying any add-on ends the trial and bills you immediately. The help pages do not state how many days the trial lasts.

Then there is the refund policy, in Moz's own words: "Moz does not offer refunds of any kind per our Terms of Use." Cancel on your renewal day and the charge still goes through. Some third-party reviews mention a 30-day money-back guarantee; Moz's help centre contradicts them.

That combination explains Moz's Trustpilot score of 2.4 out of 5 from 242 reviews, checked on 9 October 2026. The complaints repeat: people who say they cancelled a trial on time and were charged anyway, a cancellation page reviewers call deliberately confusing, and support that answers with an AI bot. If you trial it, set a reminder two days before the end, finish the survey, and keep a screenshot of the confirmation.

What the plan pages leave out

The Moz API is not part of Moz Pro. Its help centre says there is "no paid access included in the Moz Pro subscription", only a free tier of 50 rows a month; paid API plans start at $20 a month for 3,000 rows. If you planned to pipe DA into a spreadsheet or dashboard at volume, that is a second bill.

Agencies should note that branded reports and report templates are missing from Standard, so client-facing work starts at Medium. Starter also drops on-demand crawls, the rank checker and link tracking lists entirely. Site Crawl exports cover only the last weekly data collection, and discovered and lost links export for up to 60 days, so keep your own archive if you want history.

Leaving is clean but abrupt. A cancelled account drops to a free Community account with 10 keyword queries and 10 backlink queries a month, and full data deletion takes up to 30 days after you ask.

Verdict: who should buy Moz Pro, and who should skip it

Buy Moz Pro if your work runs on link metrics and outreach, where Domain Authority is the number everyone asks for, or you already live in MozBar and want more queries behind it. It is also a cheap way for a small agency to add AI-answer tracking across four models without a second tool, as long as you take Medium for the branded reports and the 5,000 keyword queries.

Skip it if keyword research is your daily work and the budget is $99: Standard's 150 queries will not last, and SE Ranking or Semrush give more research room per dollar. If you need the biggest, freshest backlink index for monitoring live campaigns, pay for Ahrefs instead. And if the no-refund policy worries you, start on a monthly plan rather than the free trial or an annual bill - month to month, the most you can lose is one charge.

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