Pro no longer gives you a single extra feature

For four years the case for IFTTT Pro was simple arithmetic. Free gave you three Applets, then just two from January 2024, and Pro removed the cap. That stopped being true on October 28, 2026.

That day IFTTT announced that "the limits on how many Applets you can have and which services you can use are gone, on every plan, including Free." Its help centre now says "all IFTTT tiers have access to all Applet features and services", which covers multi-step Applets, queries and filter code. The Applet cap is gone. Instead, every account gets a monthly allowance of credits that drain as Applets run. The same announcement added a $2.99 Starter plan, an AI Agent service, an AI Chat builder and an MCP server, and rebranded the company as IFTTT.ai. When we checked on November 9, 2026, the plans and help pages were still served from ifttt.com.

So the question here is narrower than in most reviews. Pro buys you three things: more credits, faster polling and a support target. Whether $7.99 a month is fair depends mostly on the first two, and IFTTT only tells you what one of them is worth. Existing subscribers are protected for now: "If you already pay for IFTTT, your price doesn't change," and Pro or Pro+ users who go past the new allowance get "a one-time boost of extra credits at no cost, sized to your past usage."

Pricing: four plans, one meter

Prices below were checked on ifttt.com/plans on November 9, 2026, in USD. App Store and Google Play subscriptions are billed in local currency. Apple lists Pro Yearly at $65.99, eleven cents more than on the web, and sells no Starter plan in the app.

Yearly billing saves 30%. Every plan, Free included, lists "Create and enable unlimited Applets", and there is no team or business tier. The price has moved before. Pro launched in September 2020 at $9.99 a month, and PricingSaaS's tracker logs several changes since. With Starter added below it, Pro is now the middle of the ladder rather than the only paid rung.

See IFTTT Pro plans

Credits: a meter with no price list

IFTTT does say which steps cost credits. A trigger firing costs credits, and so do a successful action, a query, a filter and an action started by an AI assistant over MCP. Polling checks that find nothing are free, as are failed or skipped actions and chatting with IFTTT's AI. Unused credits do not roll over. If you run out, "your Applets will be paused" until the month resets or you buy more. Nothing is deleted.

What it does not publish is how many credits each step costs. There is no table on the plans page or in the help centre. The only per-step price we found anywhere is in a help-centre screenshot of the Camera Widget service (the image at the top of this review), where every realtime trigger is labelled "10 credits".

That makes the allowances hard to read. Here is an illustration, not a documented rate. If a typical run cost a 10-credit trigger plus one action, Free's 1,000 credits would cover well under 100 runs a month and Pro's 20,000 well under 2,000. A sunset-triggered porch light fits easily. A motion sensor firing every few minutes probably does not. You will only find out which kind you have by watching your balance after you have paid.

Five-minute polling is the upgrade you will notice

Polling only applies to triggers that IFTTT has to go and check, like a new RSS item, a new spreadsheet row or a change in the weather. When a service pushes the event instead, IFTTT says "realtime Applets normally run within a few seconds of a trigger event occurring", and that holds on every plan. An Applet with a realtime trigger runs the same on Free as on Pro+.

For polled triggers the gap is real. Free checks once an hour, Starter every 15 minutes and Pro every 5. On Free, an Applet that saves new email attachments to a cloud folder can lag by up to an hour. On Pro, the most it should lag is five minutes. This is the part of Pro you feel every day. Pro+ does not poll any faster.

Users say the schedule does not always hold. Delay is the most repeated complaint on Trustpilot. One reviewer in September 2025 wrote that "the delay keeps increasing to the point that there is a several hours (or more) delay." Debugging that is hard because the activity feed keeps "only the events from the last few days, with a maximum of 100 of the most recent items." A busy Applet polling every five minutes can go through 100 items in an afternoon.

AI Chat, MCP and filter code

The Create page now opens on a Chat tab that asks "What would you like to automate today?", with the old Classic builder beside it. Chatting costs no credits, but the Applets it builds do. IFTTT also runs an MCP server at https://ifttt.com/mcp, so assistants like Claude and ChatGPT can trigger IFTTT actions, and each of those actions spends credits. A new AI Agent service lets a model act as the trigger or the action, and IFTTT does not say which model runs it.

Filter code is the feature that used to justify Pro, and it is now on every plan. The editor runs TypeScript 5.9 and has code generators, including an "AI code generator" where you "describe in plain language what you'd like your filter to do." The generators are not in the mobile app. Each filter also spends credits when it runs. Even a filter that only suppresses notifications costs credits each time.

Pro or Pro+?

Pro+ costs 2.5 times as much as Pro on monthly billing and gives five times the credits (100,000 against 20,000). It also gets a 6-hour support target with screen sharing, and it is the only plan that can connect multiple accounts to one service, such as a work and a personal Google account. That feature does not cover Discord, Email, Google Assistant, Spotify, Webhooks or SMS. The polling interval is the same as Pro's. Upgrade only for a second account on a supported service, or after a month of Pro runs dry.

What the plans page leaves out

No trial, no refund. The help centre says "IFTTT no longer offers free trials." The billing FAQ says "all payments are final and non-refundable," and the terms add that IFTTT "offers no refunds or monetary credits for Fees." Since credits have no published price, the only way to learn whether Pro covers your Applets is to pay for a month. That is a reason to start on Starter at $2.99.

Downgrades are documented two ways. The billing FAQ says a plan change "will take effect immediately" and unused time becomes a credit. The credits article says a downgrade "takes effect at the end of your current billing cycle." Either way your Applets survive, since every tier allows unlimited Applets. If a payment fails, the subscription stays active for 14 days and then drops to Free.

Services leave, and Pro does not stop that. TP-Link Kasa and Tapo Applets stopped working on August 1, 2026. The Fitbit service ended after September 30, 2026, with a Google Health service offered as a replacement. Pocket left in July 2025, and Amazon Alexa in October 2023. If your smart-home Applets depend on one brand, check its status before buying a year.

The ratings disagree. The iOS app holds 4.6 out of 5 from 60K ratings and an Editors' Choice badge. Trustpilot shows 1.6 from 61 reviews. That is a small and angry sample, but its two themes keep coming up: trigger delays and price changes. One legacy "forever" Pro buyer wrote in December 2024 that IFTTT "decided to define 'forever' as 3.5 years, and proceeded to double my subscription price."

Verdict: who should pay for IFTTT Pro

Buy Pro if you run a handful of polled Applets where an hour is too slow, and you want IFTTT's consumer and smart-home catalogue of over 1,000 services. Five-minute polling is worth $7.99 a month, or $65.88 a year, to the people who notice the lag. Try Starter first, though. It polls every 15 minutes, includes 5,000 credits, and costs $2.99, which is a cheap way to measure your credit use when there is no trial and no refund. Skip Pro+ unless you need multiple accounts on one service, because it is no faster.

Skip IFTTT for business workflows with many multi-step runs. Zapier charges per task and says what a task is. Its free plan is only 100 tasks a month, and 750 tasks costs $19.99 a month billed yearly. For heavier logic, see Make or n8n, or our workflow automation comparison. If you mostly automate an iPhone or Mac, Apple Shortcuts is built in and free. If you mostly automate a home, Home Assistant is free, runs locally, and is not hit when a cloud service leaves IFTTT, as Kasa and Tapo users were in August.