The task meter is the whole pitch

Most automation tools bill you for the work of watching. Integrately bills only for work done. Its pricing page, checked on September 27, 2026, puts the rule in two sentences: "Triggers are free. Failed actions are also NOT counted." What does count is every successful action, every condition or branch, and every search or modify-data step, including the inline ones tucked inside an action.

That last clause matters more than the headline. Integrately's own worked example (a Facebook lead trigger, one condition, a Mailchimp action with inline data formatting) costs 4 tasks per run, not 1. Divide any plan's allowance by the number of steps in your typical automation before you compare it with anything.

Even after that division, the numbers favour it against Zapier. On annual billing both start at $19.99 a month. Zapier's Professional plan gives 750 tasks for that; Integrately's Starter gives 2,000. Against Make the picture flips. Make Core is $9 a month for 10,000 credits, far cheaper per unit. Integrately's counter-argument, printed on its own pricing page, is that Make charges for polling checks, so a 5-minute sync left running for a month burns 8,640 credits before a single record moves. That is Integrately's arithmetic rather than an independent test. The mechanism is real, though: if your triggers fire rarely and get checked often, free triggers are worth more than cheaper credits.

Running out is gentler than elsewhere too. When the month's tasks are gone, automations keep catching triggers but actions stop executing. The records wait in Integrately, and after an upgrade or the monthly reset you resume them from the History page. The pricing page describes no overage charge and no automatic upgrade.

Pricing and plans

Five tiers, in US dollars, with tax added on top. The annual discount is steep enough that monthly billing only makes sense for a trial month.

Three details sit below the table. Tasks on the multi-user plans are pooled ("The tasks will be shared among all the members"), so adding a colleague adds no allowance. A banner on the day we checked offered premium plans for $5 for the first month, labelled a limited-time offer with no end date. And the page mentions a 14-day free trial exactly once without saying which plan it covers, so look at what you are enrolled in before the trial runs out.

Plan changes are pro-rated in both directions: an upgrade charges the difference now, a downgrade credits next month's bill.

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Starter is cheaper than it is useful

The $19.99 plan is the one every comparison quotes, and it is the one most buyers should skip. Starter has multi-step automations, webhooks, filters, search, modify-data and the scheduler. It has no branching, so there is no if/else path: a lead that should go to one list when it comes from the US and another when it does not needs two separate automations, each with its own filter and each spending tasks. It has no iterator, so an order with twelve line items cannot be looped over one item at a time. It checks for new data every 5 minutes instead of 2, and it stops you at 20 automations.

The gap that hurts most is AutoRetry. On Professional and above, a failed action is retried five times on a schedule running from 5 minutes to 6 hours, about ten and a half hours in total. On Starter, a failure stays failed until someone notices. Read the exception in the docs as well: AutoRetry "won't retry errors caused by outages or API issues," which rules out many of the failures you would most want retried.

So the realistic entry price is Professional: $39 a month billed annually, or $49 monthly, for 10,000 tasks, 2-minute polling, branching, iterators and AutoRetry. That is still a generous allowance. It is no longer a like-for-like match with Zapier's $19.99 plan. The Free plan, with one step, no webhooks and 15-minute polling, is a demo rather than a tier to run anything on.

Building automations: templates first, code never

Integrately's signature is the "1-click" automation. Pick two apps and it offers ready-made recipes with the fields already mapped, which the site totals as "20 Million+ Ready Automations For 1500+ Apps". That figure is combinatorics more than curation. It does mean common pairs (a form tool into a CRM, a payment into a spreadsheet) are usually a search and one click away.

For anything unlisted there is a step-by-step builder and an AI Automation Builder that turns a written description into a draft automation. Apps connect by OAuth sign-in, API key or webhook, and a webhook or API app can act as the trigger, which covers tools with no native integration. An OpenAI app handles text and image generation inside a step.

What the docs never show is a code step. There is no JavaScript or Python action anywhere in the documentation, so a transformation beyond the built-in modify-data functions means an external service, or a tool built for it such as n8n, whose Code node runs inline.

The less expected offer is human. Integrately's team will build automations for you "at no extra cost." For an owner who does not want to learn the builder at all, that is worth more than the template count.

Who runs it, and the trust gaps

Integrately is owned by CompanyHub IT Solutions Pvt. Ltd., an Indian CRM maker registered in Nashik, Maharashtra. It launched in March 2020 as a beta sold largely through a lifetime deal and, according to Starter Story, picked up about 1,500 paying customers in its first month. The site now claims 42,000+ customers. The AppSumo lifetime deal is gone; its listing redirected to AppSumo's home page when we checked.

The paperwork is thin for a tool that holds login tokens to your CRM and your payment processor. Servers are on AWS in the United States and credentials are stored with AWS KMS; under GDPR, Integrately describes itself as the processor. No SOC 2 report is advertised anywhere on the site, which ends most procurement reviews before they start. Execution logs are kept "30 - 90 days based on plan," with no word on which plan gets which. Refunds run 30 days on annual plans and do not exist on monthly ones, and the published policy, last updated 12 September 2024, still ends with a drafting note saying it "should be reviewed by legal professionals."

User reviews split sharply. G2 shows 4.7 out of 5 (Integrately's own site cites 616 reviews, a third-party aggregator counts 706; G2 blocked our direct check). Trustpilot, read on September 27, 2026, shows 2.8 from 65 reviews, and the distribution is polarised: 74% five-star, 21% one-star. The one-star complaints repeat. Triggers that pulled old records and fired on historical data (April 2026). Support that "repeatedly shifted the blame." Refunds refused after the 30-day window. And a $215.59 overage on a connected third-party API account (June 2026), a reminder that Integrately's task cap does nothing to limit what the apps at either end charge you.

Support is live chat, 24 hours a day, five days a week, on every plan; the page does not say which time zone those five days follow. Growth and Business add a dedicated account manager. One last signal: the blog's newest post is dated August 26, 2025, most documentation screenshots date from September 2024, and there is no public changelog. The product works, but from outside it is hard to tell what has shipped in the past year.

Verdict

Buy Integrately if you run a small business, your automations are mostly "when something happens in app A, create a record in app B," and you would rather its team built them than learn a builder yourself. On Professional, at $39 a month billed annually, 10,000 tasks with free triggers and held-not-billed overruns is honest value.

Do not buy Starter. Without branching or AutoRetry, the cheap plan becomes two automations where one should do, plus failures nobody retries. Skip Integrately entirely if your workflows need custom code, self-hosting or error handling you control: Make is cheaper per operation and has a visual router, and n8n gives you code steps and your own server. If a security questionnaire is in your future, pay Zapier's higher per-task price for a vendor that publishes its compliance reports. And if cost per step is the only thing that matters, look at Albato and Activepieces first.

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