One plan, one price, and a setup fee you cannot skip

Keap used to sell Pro, Max and Ultimate. It doesn't anymore. The pricing page now reads "Say goodbye to feature-based plans" and offers a single package (the page code calls it "Keap Max Ignite") at $320 a month billed monthly, or $3,195 a year billed annually - about $266 a month, though Keap never prints that number. All prices in this review were checked on keap.com/pricing on November 5, 2026.

That price covers 2 users and 1,500 contacts. A third user is $39 a month. And before any of it starts, new accounts buy an implementation package: the pricing FAQ asks "Why is a Keap implementation package required?", and the implementation page lists it as a one-time $500, with $1,500 struck through next to it. For that you get a business-mapping session, two automations built for you, a basic data import, up to 15 hours of migration help, weekly calls in month one and tapering strategy calls through month twelve.

The free trial is the other surprise. The FAQ still says no card is needed and that trial accounts are limited to 25 emails, no payments and no texting - but every "Try free" button on the pricing page now lands on a Thryv demo-booking form. Thryv bought Keap's parent, Infusion Software, for $80 million in cash in a deal that closed on October 31, 2024, and the help centre has since moved to learn.thryv.com. In practice you talk to sales before you touch the product.

See Keap's current offer

What the first year really costs

The $320 headline is the floor. Add the setup fee and a third seat - a very ordinary small office - and the bill looks like this. The extra-contact prices come from the calculator on Keap's pricing page rather than printed text, so treat them as the figures it quoted on November 5, 2026; the totals are our arithmetic.

Leave an annual contract early and add a $299 termination fee. Third-party trackers have captured a lower $299 monthly / $249 annual figure in early November, and the pricing page itself says "Ask us about current promotional offers" - so the list price is a starting point for a sales call, not the price you have to pay. Ask before you sign.

What $320 buys that a cheaper CRM doesn't

The case for Keap is that one bill replaces four. The single plan includes the CRM, email marketing, a visual automation builder, landing pages and multi-page sales funnels, a sales pipeline, an appointment scheduler, quotes, invoices, checkout forms with order bumps and promo codes, a native U.S. payment processor, reporting, and API and webhook access. Two AI helpers sit on top: a content assistant that drafts emails and an automation assistant that builds a campaign from templates.

The automation builder is still the reason people pick Keap over a pipeline tool like Pipedrive. A form submission can tag a contact, send a quote, wait for payment, then book a follow-up call, and none of it needs a Zapier step because the invoice and the payment live in the same database as the contact.

Texting is bundled too: 500 messages and 100 voice minutes a month on the included tier, with upgrades from $24 a month for 1,000 messages up to $279 for 25,000. Reports cover campaign opens and clicks, pipeline and sales. Note that Keap's marketing screenshots date from the older Pro and Max interface; the help-centre screenshots are the current one.

Limits the pricing page keeps quiet about

Geography. The dedicated phone line and 1:1 texting work only in the U.S. and Canada. Automated text marketing and text broadcasts are U.S.-only. The built-in payment processor is American. A UK or Australian business pays the same $320 and loses three of the features that justify it.

Email volume. Sending is not unlimited, just generous. Overage fees start only once you exceed 250,000 emails in a period and average more than 10 emails per recipient; your allowance is 10 times the number of people you send to, and every email counts - broadcasts, automations, reminders, invoices. Keap's own example: 20,000 recipients and 300,000 emails is 100,000 over, at $0.0005 each, so $50. Most small lists will never see it; a daily-newsletter business will.

Payments. Keap Pay charges 2.99% + $0.30 per card transaction, so a $1,000 invoice costs $30.20 to collect. Chargebacks and ACH returns are $15 each, and ACH itself is still listed as "coming soon". Ordinary card-processing rates, then, not a perk of the bundle.

Leaving: a phone call, 10 days' notice, and no tags

This is the part to read before you sign. Keap's help centre says, in so many words: "Your account will not be cancelled until you speak with the Customer Success Manager or customer service team by phone." The request has to start at least 10 days before the next invoice, on +1 866-800-0004 option 2, which is staffed Monday to Friday from 6 a.m. to 6 p.m. MST. Live chat runs 24/7, but chat cannot cancel. Switching between monthly and annual billing, or downgrading, also goes through support.

The export is incomplete. Contacts come out as CSV (by email link above 1,000 rows), and orders and Keap Pay deposits export too. But the help centre states that "Tags cannot be exported as part of the contact export" - and in Keap, tags are how your automations know who bought what. We found no documented way to export the campaigns themselves. Moving 5,000 tagged contacts to another CRM means rebuilding the segmentation by hand, or pulling it through the API.

What customers complain about

Keap's Trustpilot page showed a TrustScore of 1.1 from 499 reviews on November 5, 2026. The complaints repeat: prices that keep rising while service slips, cancellations that take several calls, and accounts moved to a bigger package without being asked. One reviewer titled their July 2026 post "CANCELLING Keap? Read this FIRST!". On Capterra, where it is still listed as Infusionsoft, the score is around 4.1 from roughly 1,300 reviews - the users who stay tend to like the automation; the ones who leave hate the exit.

Keap vs HighLevel, HubSpot and ActiveCampaign

An agency running many client accounts is better served by HighLevel, which is built for sub-accounts and resale; Keap is one business, one account. If email is the whole job, ActiveCampaign has the deeper automation and segmentation, and you skip the implementation fee. A team that wants to start at zero and pay as it grows should start on HubSpot's free CRM. A solo operator who mostly needs contacts and follow-ups gets that from Less Annoying CRM's single $15 plan, and Zoho CRM gives more CRM per dollar than anything here. Our CRM roundup ranks them side by side.

What none of those do in one bill is the full loop of quote, invoice, card payment, text reminder and automated follow-up. That loop is what you pay $4,000-plus a year for.

Verdict

Buy Keap if you run a U.S. service business with two or three people, you sell by quote and invoice, and you will actually use the onboarding calls to get automations built. For that buyer, around $4,079 in year one on annual billing replaces a CRM, an email tool, a scheduler, an invoicing app and a texting service.

Skip it if you are outside the U.S. or Canada (texting, the phone line and payments stop working), if you work alone (Less Annoying CRM or HubSpot free), if you are an agency (HighLevel), or if you send email and little else (ActiveCampaign). And whoever you are, read the cancellation terms first: an annual contract, a $299 early-exit fee and a phone-only cancellation are a long commitment for software you could not trial without a sales call.

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